Creative Media Promotions
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Successful Campaigns
 New Releases  |  TV on DVD  |  Catalog Titles
Fader Div We at Creative Media are acutely aware of the sometimes-subtle differences between release platforms.

New theatrical releases, TV shows and catalog titles may require very different approaches to maximize results. We pride ourselves on our ability to recognize these differences and exploit the positive elements of each product.
New Releases
Hairspray

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TV on DVD
24

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Catalog Titles
Planet of the Apes

To break through the holiday clutter, DJs had listeners call in to sing-along with their favorite Hairspray song and win DVDs. Also, our professional marketing teams supported the release by hosting high-profile holiday events in which attendees competed to win Hairspray premiums. The Hairspray DVD was a top-seller for the year.

Total value: over $1 million
Total stations: 364 (68 in the top 50 ADI)
Total mentions: 7,549
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In addition to DVD contest giveaways, we partnered with iPlay who provided Motorola Sliver cell phones with the newest version of the 24 game pre-installed. We also promoted the premiere of 24: Season 6 "only on FOX!"

Total value: over $1.3 million
Total stations: 349 (67 in the top 50 ADI)
Total mentions: 8,372

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Listeners who were fans of the films answered Apes movie trivia to win The Legacy Collection. The promotion generated a huge amount of enthusiasm with on-air personalities and their listeners, apes and humans alike. Sales exceeded expectations.

Total value: over $1 million
Total stations: 173 (62 in the top 50 ADI)
Total mentions: 8,394

FOX

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