For Prison Break, we executed a national barter television promotion that directed viewers to each TV partners’ website to enter to win the DVD set and the weeklong cruise for two to Panama. More than 6,600 TV spots aired on FOX affiliates and cable systems throughout the country.

Total value: over $560,000
Total partners: 25 of top 50 ADI (including 10 in the top 20 ADI)
Total 30-second spots: 6,684
(more than 80% in prime dayparts)

On-air personalities hosted unique on-air giveaway contests using Family Guy trivia and funny sound bites from the show. Listeners guessed characters, provided their favorite quips, and had a great time with the wittiest show on TV.

Total value: over $1 million
Total stations: 255 (67 in the top 50 ADI)
Total mentions: 6,113

In addition to live, on-air DVD contest giveaways, we secured on-air interviews for the star of the show, Michael Chiklis. We worked with several top-rated syndicated and morning shows including the "Kevin & Bean Show" on KROQ in Los Angeles. We are one of the few agencies working with this top-rated, highly sought-after morning show on the top station in LA, helping to keep The Shield a top DVD seller.

Total value: over $1 million
Total stations: 429 (39 in the top 30 ADI)
Total mentions: 11,875