Many critics claim this show to be the best comedy--ever. Our strategy was to work only with DJs who felt the same enthusiasm. Hosting DVD contest giveaways, on-air personalities conveyed their authentic excitement to their listeners. We were proud to play a role in helping to increase DVD sales for this critically-acclaimed but ratings-challenged show.

Total value: over $1.1 million
Total stations: 156 (52 in the top 40 ADI)
Total mentions: 7,729

In addition to the 3-disc set, winners also received a one-month free membership to Playboy’s CyberClub. The grand prize included airfare and hotel. We helped secure in-studio interviews with Holly, Kendra, and Bridget. This popular show on DVD sells well, but with a chance to win a trip to the Halloween party at the Playboy Mansion, listener response was overwhelming.

Total value: over $1 million
Total stations: 271 (38 in the top 30 ADI)
Total mentions: 10,859

In addition to contest giveaways we partnered with the Shout Factory, who provided CD soundtracks from the show to go along with the DVD set. We also promoted the Season 3 premiere of Earl on NBC, who in turn, provided additional mentions for the DVD release.

Total value: over $1.3 million
Total stations: 598 (49 in the top 40 ADI)
Total mentions: 14,810